Your smile. Your way. $579 a year.
Two painless cleanings, two checkups, all X-rays, unlimited emergency visits and 30% off all treatment at Wilmington Dental & Implants, 2300 Pennsylvania Ave, Wilmington, DE 19806. Formerly Dr. Casalena's office · free on-site parking.
Call 302-984-3300 to join Full details & terms
Dental insurance was designed in the 1960s. Back then a $1,000 yearly maximum paid for a lot of dentistry. Today it barely covers one crown, yet the maximum has hardly moved. Meanwhile premiums keep rising, waiting periods make you pay for a year or two before major care is covered, and an insurer you have never met decides what your dentist is allowed to do.
We kept seeing the same thing in our chairs: people putting off a small filling because they had no coverage, until it became a root canal. Retirees surprised to learn that Medicare does not cover their teeth. Self-employed families paying for a plan that covered almost nothing.
So we took the insurance company out of the middle.
With W Smile Club you pay your own dental office one simple yearly fee. Your preventive care is included, your emergencies are covered, and everything else is 30% off, from fillings to implants to Invisalign®. No claim forms, no denials, no waiting. Your dentist recommends what you actually need, and you see the member price in writing before anything begins.
saved before your first treatment at Wilmington Dental & Implants
Having a dedicated team for your dental concerns is priceless, and unbeatable when you least expect to need it.
| Two painless cleanings | $332 |
| Two checkups | $200 |
| Full-mouth X-rays | $247 |
| Two emergency visits | $262 |
| Average dental fees | $1,041 |
| W Smile Club membership | $579 |
Unlimited emergency visits and after-hours phone triage are included at no charge. Illustrative example at average dental fees for one member using every included visit in a year.
| Insurance | Membership | |
|---|---|---|
| No deductibles | — | ✓ |
| No waiting periods | — | ✓ |
| No annual maximums | — | ✓ |
| No pre-authorizations or denials | — | ✓ |
| No surprise charges | — | ✓ |
Additional family members $549 a year · each member has their own visits and discount
Included care is covered in full. Everything else is 30% off, with no yearly cap.
Benefits start the day you enroll. No 6-, 12- or 24-month waiting periods for crowns or root canals.
Insurance stops paying around $1,000 a year. Your 30% member discount never runs out.
You never have to spend a set amount before your savings start.
No insurer reviewing your X-rays and saying no. Your dentist and you decide.
Unlimited emergency visits and after-hours phone triage. When a tooth breaks on a Friday night, you have someone to call.
Two cleanings, two checkups and all X-rays included, so small problems are found before they become expensive ones.
30% off implants, Invisalign®, veneers and whitening, care many plans exclude or barely cover.
Insurance often pays only for the cheapest option. Members choose the best material at the same 30% off.
Your written treatment plan shows the member price before any work begins. No surprise bills months later.
Add family members at a lower price, each with their own visits and discount. 0% APR for 6 months through Cherry or CareCredit, on approval.
| Paying as you go | W Smile Club | |
|---|---|---|
| Cleanings, checkups, X-rays, 2 emergency visits | $1,041 | Included |
| Ceramic crown | $2,043 | $1,430 |
| Membership | — | $579 |
| Your year | $3,084 | $2,009 |
That is $1,075 saved in one year at Wilmington Dental & Implants.
Illustrative example at current average fees for one member. With a typical individual insurance plan, a crown is often not covered at all during the first 6–12 months, and then only about half is paid up to the annual maximum.
| Treatment | Usual | W Smile Club | You save |
|---|---|---|---|
| Filling | $389 | $272 | $117 |
| Ceramic crown | $2,043 | $1,430 | $613 |
| Root canal | $1,561 | $1,093 | $468 |
| Surgical extraction | $466 | $326 | $140 |
| Bone graft | $714 | $500 | $214 |
| Porcelain veneer | $2,213 | $1,549 | $664 |
| Composite veneer | $937 | $656 | $281 |
| Whitening, per arch | $814 | $570 | $244 |
| Dental implant | $3,271 | $2,290 | $981 |
| Invisalign® | $7,786 | $5,450 | $2,336 |
| Everything else | 30% off usual fees | ||
Usual fees are current standard fees at our office and may change; your written treatment plan lists exact fees before any work begins.
Wilmington Dental & Implants · 2300 Pennsylvania Ave, Wilmington, DE 19806 · 302-984-3300
No. It is a dental savings membership run by your dental office. You pay one yearly fee, your included visits are covered, and treatment is 30% off. There is no insurance company, claim form or annual maximum.
Anyone without dental insurance: self-employed people, retirees whose Medicare does not include dental, early retirees, people between jobs, and families whose employer plan has a low annual maximum.
Benefits start the day you enroll. There are no waiting periods, so a crown or root canal is 30% off right away.
No. W Smile Club is for people paying for their own care. If you have dental insurance, we accept most PPO plans and can check your benefits for free.
Yes. Eligible members can use 0% APR for 6 months through Cherry or CareCredit, on approval.
Call us or ask at your next visit. Enrollment takes a few minutes, and family members can join together.